Introduction

In today’s competitive landscape, businesses thrive on human interaction. This is where Augmented Reality (AR) and AI-driven intelligent assistants can revolutionize enterprises by enabling natural, human-like conversations with customers. Here are ten AR trends poised to drive business growth:

1. Create AR-Based Virtual Companions

Inspired by the “Be Right Back” episode from Black Mirror, AR-based virtual companions like Hybri are emerging. These companions resemble real humans, providing organic conversations and personalized recommendations. E-commerce businesses can leverage these AI companions to offer unique experiences and personalized shopping assistance.

2. Leverage AR Glasses for Diverse Use Cases

AR glasses are gaining traction as they offer immersive experiences in various sectors. Companies like Apple and Google are developing AR glasses to enhance fitness tracking, smart buying, online education, gaming, and location-based services. According to Technavio, the AR/VR smart glasses market is projected to reach $6.21 billion by 2026.

3. Cash in on the Metaverse Trend

The metaverse, a blend of virtual and mixed reality, is transforming user experiences across industries. Businesses can create their metaverses to engage audiences uniquely. Microsoft’s “Art of Work” project is an example of merging AR/VR with cloud computing to enhance customer experiences. Developing customized metaverses requires expertise in technologies like Unity3D and high-end graphics.

4. Leverage Mobile AR Apps for Business

Mobile AR is set to grow significantly, with Statista predicting over 7.69 billion smartphone users by 2027. Social media platforms like Snapchat and Instagram have popularized mobile AR through image filters. Businesses can develop custom AR apps to provide immersive experiences tailored to smartphone users.

5. Enhance Remote Collaborations with AR

AR applications enable remote collaborations across various industries, including manufacturing and healthcare. AR can facilitate virtual tools for critical response assistance, allowing on-site employees to see what experts are explaining. This is particularly useful in complex processes, such as cryogenic operations in oil refineries.

6. Build Immersive AR Gaming Apps

AR gaming is booming, with the industry expected to reach $31.7 billion by 2028. AR games like Pokémon GO and Harry Potter: Wizards Unite offer interactive entertainment by synchronizing visual content with real environments. Choosing the right framework, like React Native or Unity3D, is crucial for developing engaging AR games.

7. Develop Unique AR-Based Healthcare Apps

AR is revolutionizing healthcare by providing immersive experiences for service providers. For instance, surgeries at Josh Hopkins Hospital use AR overlays to guide surgeons. AR apps can also help patients showcase symptoms, perform virtual scans, monitor pacemakers, and assist disabled individuals in daily activities.

8. Offer an AR-Based Live Stream Shopping Experience

AR is enhancing the shopping experience by combining influencer marketing with eCommerce. Social media influencers can live stream products and offer AR versions for users to try. This approach allows businesses to provide first-hand knowledge of their products without physical samples. Flutter is a suitable framework for developing live streaming AR apps.

9. Create AR-Based Marketing & Advertising Campaigns

AR is transforming marketing and advertising by allowing brands to offer interactive product experiences. For example, YouTube’s “beauty try-on” feature enables users to try cosmetic products virtually. Brands like Burberry are using AR to create custom experiences, such as virtual handbag models, enhancing customer engagement.

10. Improve Supply Chain Efficiency with AR

AR technology is streamlining logistics and supply chain processes. Walmart has tested AR-based inventory management to reduce the time needed to move products from the backroom to the sales floor. AR devices can help employees manage inventory more efficiently, enhancing overall supply chain performance.

Conclusion

Augmented Reality is reshaping the business landscape by blurring the lines between the real and virtual worlds. To leverage AR for business growth, companies need reliable and tailored solutions. NXT Interactive offers AR app development services that provide high-end graphics, custom API integrations, scalable backend solutions, and continuous technical support. By integrating AR into your business, you can enhance customer engagement, improve efficiency, and drive growth. Contact NXT Interactive for advanced AR app development to transform your business today!