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Experiences

In today’s fast-paced beauty industry, personalized skincare and haircare experiences are the key to capturing customer attention. Brands are increasingly turning to AI-powered hair and skin analysis solutions to engage customers, offer tailored recommendations, and build long-term loyalty.

Whether you’re planning a product launch, pop-up event, or retail campaign, AI-based analysis tools can transform passive visitors into informed, excited buyers. In this blog, we’ll explore how this technology works, what software and SDKs are available, and what you’ll need from a hardware perspective to get started.

What is AI Hair and Skin Analysis?

AI hair and skin analysis uses advanced algorithms and computer vision to examine a person’s face and scalp in real-time. By analyzing parameters such as:

• Skin type (oily, dry, combination)
  
  

• Wrinkles, pores, pigmentation
  
  

• Redness, acne, and sensitivity
  
  

• Hair texture, scalp condition, and density

…it provides personalized skincare and haircare insights, often within seconds.

These tools can offer product suggestions, routine planning, and even before-after simulations—turning a regular consultation into an interactive experience.

 Software & SDKs You Can Use

To build or integrate a solution like this, here are some popular AI SDKs and platforms you can consider:

1. Perfect Corp (YouCam SDK)

• Face & skin detection

• Real-time AI analysis

• Integration with AR makeup or skincare try-ons

2. Visage Technologies

• Face tracking and skin condition analysis

• Customisable SDKs for iOS, Android, and Web

3. ModiFace (L’Oréal)

• Skin and hair analysis SDKs

• Deep AI insights tailored for beauty brands

4. Lunit or DermDetect (for medical-grade solutions)

• AI-based dermatological skin scans

• Useful for deeper skin issue detection

5. OpenCV & TensorFlow (for custom solutions)

• If you're building from scratch, these frameworks allow for flexibility in training your own skin/hair recognition model.

 Hardware Requirements for Events

To implement AI hair and skin analysis in a physical event, roadshow, or retail environment, you'll need the right combination of hardware and setup:

Core Hardware Components:

• HD or 4K Camera – to capture detailed facial features and scalp conditions

• Touchscreen Display (32” to 55”) – for user interaction and real-time results

• Laptop – high processing power for real-time analysis

• Ring Light or Studio Lighting – ensures a consistent and clear image input

• Optional: iPad/Tablet Kiosk – if deploying a mobile-based version

Optional Enhancements:

• Thermal scanner – for detecting inflammation or skin irritation

• QR Code Integration – for users to download their reports or recommended products

• Printing Module – to give visitors a take-home analysis sheet

How Skincare Brands Can Use It for Product Launches

Whether you’re launching a new serum, anti-aging cream, or hair repair formula, AI skin and hair analysis offers immersive and measurable value at your event.

Here’s how brands can use it:

1. Personalized Product Recommendations

Scan each user’s skin/hair and instantly match them with your products. Build trust with science-backed suggestions.

2. Lead Generation

Capture names, emails, and preferences as part of the analysis process. Offer sample kits or promo codes to increase opt-ins.

3. Interactive Brand Storytelling

Turn a one-way product pitch into a two-way conversation. Use analysis visuals to highlight how your products help specific concerns.

4. Content Creation

Encourage users to share their experience on social media, with branded photo frames or shareable reports.

5. Post-Event Follow-Up

Send personalized emails with routines, products, and special offers based on their skin/hair profile.

Ready to Launch Your Own AI Beauty Experience?

At NXT Interactive, we specialize in building custom AI and AR experiences for beauty brands—from touch-based installations to web and mobile versions. Whether you’re looking for a plug-and-play system or a fully branded interactive solution, we can help bring your vision to life.

Want to explore how it could work for your brand in Australia?