Catch Master: A Product-Driven Motion Game Designed for Retail Activations, Roadshows, and Brand Engagement in Australia
Dec 16, 2025
Australia’s retail and promotional landscape is highly competitive, driven by strong consumer expectations, diverse audiences, and a high standard of experiential marketing. Brands today seek solutions that create meaningful interaction between customers and products—particularly within high-footfall areas such as Westfield centres, regional markets, and commercial events.
Catch Master, a motion-sensing digital game developed by NXT Interactive, is built specifically for these environments. It converts a real physical product—bottle, box, pack, or branded item—into the controller, creating a direct and intuitive link between user action and brand identity.
What Catch Master Is
Catch Master is a fast-paced digital game where participants move the product left and right to catch falling items on a large display screen. Each accurate catch contributes to the score, while misaligned movements result in missed items.
The experience is structured for short, repeatable interaction—typically 30–45 seconds—making it suitable for retail, FMCG sampling booths, trade expos, youth events, and brand roadshows across Australia.
How Catch Master Works
1. Product-as-Controller System
The participant’s physical product is tracked by motion sensors, eliminating the need for complex hardware.
2. Customizable Digital Collectibles
Brands can choose items such as:
Fruit or ingredient icons
Brand mascots
Thematic graphics
Product variants
Campaign-specific visuals
3. Real-Time Scoring
Scores appear instantly on the screen, with optional leaderboards for extended events.
4. Motion Tracking Engine
The game uses infrared or depth-based motion sensors for precise mapping of product movement.
5. Compact Activation Footprint
Ideal for indoor spaces like:
Westfield centres
DFO locations
Airports
Convention halls
Why Catch Master Fits Australia’s Market
1. Strong Retail Activation Potential
Australia’s retail environment—Chadstone, QVB, Westfield Bondi, Westfield Carousel, Pacific Fair—benefits from installations that drive sampling, product trials, and interactive engagement. Catch Master helps achieve this by requiring participants to hold the actual product to play.
2. Effective for FMCG & Consumer Goods
Australia has a high volume of FMCG activations, including beverage brands, food products, health supplements, and wellness items. Catch Master directly enhances product recall by integrating the product into the gameplay.
3. Engages Family Audiences
Australian malls and festivals attract families, especially during school holidays. Catch Master appeals to all age groups, supporting high participation rates.
4. Operationally Efficient
Simple gameplay ensures:
Low staffing requirements
Fast rotations
High uptime
Ease of setup and teardown
5. Portable for Multi-City Roadshows
Brands often run national campaigns across Sydney, Brisbane, Melbourne, and Perth. Catch Master’s compact design supports seamless movement between cities.
Brand Customisation Opportunities
Brands can customise:
Background themes
Animated elements
Scoring visuals
Intro/outro screens
On-screen product exposure
This ensures alignment with both promotional messaging and wider campaign goals.
Ideal Use Cases in Australia
FMCG sampling booths
In-store promotions
University open days
Agricultural shows and fairs
Corporate brand events
Tourism and lifestyle festivals
Youth engagement programmes
Shopping centre marketing campaigns
Catch Master delivers measurable brand impact through direct physical interaction—a key differentiator in Australia’s crowded retail environment.
Conclusion
Catch Master combines motion-tracking technology with real product interaction to create a memorable brand engagement tool. Its adaptability, compact footprint, and broad audience compatibility make it one of the most effective experiential solutions for Australia’s retail and event markets.
To learn more or discuss event requirements, please contact our team.
