Game On: Why NXT is Gamifying Events Across Australia

Game On: Why NXT is Gamifying Events Across Australia

Jul 1, 2025

In today’s experience economy, events need to do more than inform—they need to engage. That’s why gamification is one of the fastest-growing trends in Australian events. At NXT Interactive, we design tech-powered experiences that spark curiosity, interaction, and data-driven value.
Gamification the NXT Way
We’ve developed interactive games for events ranging from sustainability expos to tourism festivals. Each one is built around the event’s key goals—be it education, behavior change, or lead capture.
Some of our standout formats include:
  • AR-based recycling games, where users earn points for sorting virtual waste
  • Gesture-controlled basketball, a huge hit at roadshows and mall events
  • Leaderboard quizzes, used for internal training and public engagement
At a youth-focused event, we used our gamified AR quiz wall to educate teens on cyber wellness. The setup resulted in a 70% participation rate and extensive social sharing.
Why It Works
Gamification isn’t just fun—it drives:
  • Higher engagement time
  • More social media mentions
  • Greater retention of learning
  • Rich data insights for brands
Make It Count
Every click, scan, or tap tells a story. Our backend dashboards let you measure performance in real-time and post-event.
Let’s turn your brand into a playground of purpose—with games that win hearts and KPIs alike.

Contact Us

NXT Interactive is a creative technology company that specializes in developing digital design solutions using Phygital Sol, AR, VR, Meta, and IoT for brands & events.

Feel free to reach us at

info@nxtinteractive.com

Australia Office

NXT INTERACTIVE PTY LTD

33 George St, Sydney, NSW

ACN : 684 618 193

‪+61 489 907 305‬

Head Quarters :

Singapore Office

16 Mohamed Sultan Road
#03-01
238965
Singapore

NXT Interactive Pte Ltd

Contact Us

NXT Interactive is a creative technology company that specializes in developing digital design solutions using Phygital Sol, AR, VR, Meta, and IoT for brands & events.

Feel free to reach us at

info@nxtinteractive.com

Australia Office

NXT INTERACTIVE PTY LTD

33 George St, Sydney, NSW

ACN : 684 618 193

‪+61 489 907 305‬

Head Quarters :

Singapore Office

16 Mohamed Sultan Road
#03-01
238965
Singapore

Contact Us

NXT Interactive is a creative technology company that specializes in developing digital design solutions using Phygital Sol, AR, VR, Meta, and IoT for brands & events.

Feel free to reach us at

info@nxtinteractive.com

Australia Office

NXT INTERACTIVE PTY LTD

33 George St, Sydney, NSW

ACN : 684 618 193

‪+61 489 907 305‬

Head Quarters :

Singapore Office

16 Mohamed Sultan Road
#03-01
238965
Singapore