Game On: Why NXT is Gamifying Events Across Australia
Jul 1, 2025
In today’s experience economy, events need to do more than inform—they need to engage. That’s why gamification is one of the fastest-growing trends in Australian events. At NXT Interactive, we design tech-powered experiences that spark curiosity, interaction, and data-driven value.
Gamification the NXT Way
We’ve developed interactive games for events ranging from sustainability expos to tourism festivals. Each one is built around the event’s key goals—be it education, behavior change, or lead capture.
Some of our standout formats include:
AR-based recycling games, where users earn points for sorting virtual waste
Gesture-controlled basketball, a huge hit at roadshows and mall events
Leaderboard quizzes, used for internal training and public engagement
At a youth-focused event, we used our gamified AR quiz wall to educate teens on cyber wellness. The setup resulted in a 70% participation rate and extensive social sharing.
Why It Works
Gamification isn’t just fun—it drives:
Higher engagement time
More social media mentions
Greater retention of learning
Rich data insights for brands
