Projects
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Retail Reimagined: How FairPrice Brought Their Store Launch to Life with Immersive Tech
Why It Worked:
Eye-catching artwork drew in foot traffic
Web-based AR enabled instant access, no hardware needed
Shareable and educational, appealing to all age groups
Impact:
Visitors were learning as they explored, one scan at a time — seamlessly combining education with entertainment.
2. TikTok Filter Game – “Bin It Right!”
This social AR game challenged users to sort digital food trays into the correct recycling bins, gamifying Singapore’s real-world sustainability messages.
Hosted on TikTok and Instagram, the filter invited spontaneous participation, repeat play, and tons of user-generated content.
Why It Worked:
Platform-native execution encouraged instant sharing
Fun, fast-paced gameplay with real-world relevance
Encouraged sustainable habits in a relatable way
Impact:
Dozens of user-generated videos flooded TikTok and IG — proving that learning to recycle can be fun, viral, and values-aligned.
3. AI Mood-to-Food Booth – “What’s Your Craving?”
In a first for Singapore retail, we developed a facial expression recognition booth that read users’ moods and suggested local dishes accordingly.
Feeling joyful? Get Chicken Rice.
A little moody? Roti Prata might just cheer you up.
Dynamic animations and cultural references made every result feel spot-on and hilarious.
Why It Worked:
Highly personalized and emotionally engaging
Local food pairings added a cultural flair
First-time tech wowed first-time users
Impact:
Visitors loved the accuracy, laughed at the results, and couldn’t wait to share their “food mood” with friends and family.
4. AI Avatar Booth – “Become a Local Icon”
Using AI-powered face-swap and animation, this activation let users transform into iconic Singaporean characters, from the Prata Uncle to the Wet Market Auntie.
The result? A hilarious, deeply local, and instantly shareable digital keepsake.
Why It Worked:
Celebrated local identity with humor and warmth
Created personal, unforgettable memories
Designed for virality and constant footfall
Impact:
The booth drew crowds throughout the day, with constant queues and non-stop laughter — proof that local storytelling + smart tech = magic.
The Results: Retailtainment Done Right
1,200+ direct user engagements across just 3 days
Hundreds of social media shares, mentions, and stories
Visitors left smarter, entertained, and inspired
FairPrice solidified its positioning as a future-forward, culturally tuned brand
What Made This Launch Different?
We didn’t just create tech experiences.
We created emotions, memories, laughter, and connection — all anchored in FairPrice’s mission to serve Singapore’s communities with heart and innovation.
Let’s Create Your Next Immersive Retail Experience
Whether you're launching a store, a campaign, or a cause — NXT Interactive turns your values into vibrant, interactive stories that people remember, share, and love.