Projects
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Interactive Design Your Poster
Client: Reuters
Project Type: Interactive Web Experience | Educational Gamification | Brand Activation
The Brief
In a time when misinformation spreads faster than truth, Reuters wanted to create an experience that would educate and engage audiences on the importance of fact-checking and media literacy—the very foundation of the Reuters brand.
The goal was to design an interactive challenge that allows users to experience the work of a journalist firsthand—investigating, verifying, and publishing accurate information in a fast-paced, competitive environment.
The challenge had to be both educational and experiential, showcasing Reuters’ global commitment to truth and accuracy, while appealing to a digitally savvy audience in an event setting.
Our Solution
NXT Interactive collaborated with Reuters to develop the Reuters Fact Check Challenge – “Truth Is Your Tool”, a web-based gamified experience that puts users in the role of a fact-checking journalist.
Accessible via smartphone or event tablets, participants entered their names and began a timed challenge designed to test their ability to spot fake news and verify facts. Each round presented a realistic news scenario—ranging from manipulated images and misleading headlines to AI-generated content and inaccurate dates.
Users were prompted to identify the misinformation, select the correct verification tool, and confirm the truth as quickly as possible. The faster and more accurate the response, the higher the player ranked on the leaderboard.
To make the experience more engaging, hints were available but came with a 10-second time penalty, forcing users to balance accuracy and speed under pressure—just like a real journalist.
Once a player successfully completed a challenge, the system generated a Fact Check Card featuring:
The player’s name and initials (or photo if uploaded)
The fake news item analyzed
A verified statement clearly outlining what was false and why
This personalized card was then published in real time to the Global Wall—a large LED display featuring an interactive globe that visualized fact-checking achievements from participants around the world. The wall symbolized how Reuters verifies and corrects misinformation globally with speed, accuracy, and integrity.
Outcome
The Reuters Fact Check Challenge successfully turned media literacy into an interactive and memorable experience, emphasizing the brand’s dedication to accuracy and integrity.
Participants not only learned to spot misinformation but also understood the meticulous process Reuters employs to verify facts worldwide.
By blending education, technology, and gamification, the activation created an impactful connection between participants and the Reuters brand, transforming passive awareness into active engagement.
The experience stood as a powerful reminder that in today’s information landscape, truth remains the most important tool.