Jul 1, 2025
The Australian events industry is undergoing a significant transformation. With the rise of experience-driven storytelling, traditional setups are no longer enough to engage modern audiences. At NXT Interactive, we’ve had the privilege of working with top brands across Australia to reimagine what events can look and feel like—through the power of immersive technology.
From the bustling grounds of Vivid Sydney to high-impact brand activations in Melbourne and Brisbane, immersive tech has become the new benchmark for innovation. Attendees are no longer satisfied with passive experiences. Instead, they seek moments that are interactive, emotional, and deeply shareable.
The Rise of Immersive Technologies
Immersive technology refers to a range of innovations that enhance the sensory experience of event-goers. These include:
Augmented Reality (AR) experiences like our AR Mosaic activation for NCSS
Interactive projection tunnels, which we used for a retail launch in Sydney
Gesture-controlled experiences, such as our basketball game wall at corporate roadshows
Multi-sensory installations combining sound, light and scent, as seen in our interactive cube for Sentosa
At NXT Interactive, we specialize in blending these tools to create moments that not only engage but leave a lasting impression.
What We’ve Done in Australia
One of our most successful formats has been the AR-powered scavenger hunt. At a youth-focused festival, we created a mobile-first digital treasure hunt, where users unlocked fun AR animations tied to sustainability education.
Our gesture-based gaming wall has become a crowd favorite. Featured at government events and mall activations, it allows participants to play mini-games that double as awareness campaigns—from recycling to road safety.
Why It Matters
Immersive tech connects people to a brand's story on a deeper level. These tools:
Increase dwell time
Boost social media amplification
Enhance data capture and ROI tracking
Encourage emotional resonance
